Business Strategy Blog for Small Businesses & Nonprofits

How Wavyrn built a full-service audio production studio — and started working with clients across the globe — after attending IntiNova Consulting's SheCreates Innovation Workshop.

When we think about strategy, many of us immediately turn to benchmarks — numbers we measure to define success. But strategy is more than a checklist. It’s a set of goal-driven, integrated actions that allow an organization to sustain performance and stand out in a competitive landscape.

In honor of Hispanic/Latinx Heritage Month, IntiNova Consulting is proud to highlight and honor the culture, community, and roots that shape our work. One thought-provoking theme we’ve been reflecting on is the concept of networking—what it means within our community and why it matters.

Many people start a business for one simple reason: they see a problem—and they have a unique idea to solve it. At its core, entrepreneurship is innovation.

Most small business owners and creators are focused on showing up — building content, selling services, and reaching new customers. But how do you really know what’s working?

(And How 360 Fiesta PhotoBooth Found Theirs) One of the most common growth blockers we see at Intinova Consulting is this: Small businesses trying to market to everyone — and converting almost no one.

As we honor Juneteenth, we’re called not only to remember — but to reimagine the future of business through equity, access, and community care.

Pride Month is more than a celebration — it's a reminder of what it means to lead with authenticity, boundaries, and gratitude. As entrepreneurs, especially those navigating business ownership from historically marginalized communities, these reminders matter deeply.