Small Business Tips

In honor of Hispanic/Latinx Heritage Month, IntiNova Consulting is proud to highlight and honor the culture, community, and roots that shape our work. One thought-provoking theme we’ve been reflecting on is the concept of networking—what it means within our community and why it matters.

Most small business owners and creators are focused on showing up — building content, selling services, and reaching new customers. But how do you really know what’s working?

(And How 360 Fiesta PhotoBooth Found Theirs) One of the most common growth blockers we see at Intinova Consulting is this: Small businesses trying to market to everyone — and converting almost no one.