(And How 360 Fiesta PhotoBooth Found Theirs)
One of the most common growth blockers we see at Intinova Consulting is this:
Small businesses trying to market to everyone — and converting almost no one.
It’s not because they don’t have great services. It’s because they haven’t clearly defined their Ideal Client Profile (ICP) — the specific type of customer who is most likely to say yes, spend well, and come back again.
Let’s break this down using a real example.
🎥 Case Study: 360 Fiesta PhotoBooth
When 360 Fiesta PhotoBooth came to us, they already had a strong offering: immersive 360° video booths for social and corporate events. But they weren’t seeing consistent bookings or referrals — and their messaging felt too broad.
Here’s how we helped them clarify their ideal clients and unlock growth opportunities.
🧑🎓 Two Ideal Clients, Two Strategies
We helped 360 Fiesta recognize that they actually had two very different target clients, each needing a different approach:
1. B2C: The Memory Makers
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Weddings, birthdays, proms, quinceañeras
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Motivated by emotion, aesthetics, and fun
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Book through Google, Instagram, TikTok, and referrals
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Need pricing clarity and visual social proof
2. B2B: The Event Pros
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Planners, DJs, venues, agencies, other booth companies
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Motivated by reliability, availability, and seamless partnerships
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Want white-label packages, vendor kits, and retainer discounts
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Book through networking, referrals, or direct outreach
Once 360 Fiesta tailored their marketing, pricing, and outreach for each audience, bookings increased and new partnerships opened up.
🚀 Why This Matters for Your Business
Knowing your Ideal Client Profile helps you:
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Stop wasting time on the wrong leads
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Speak directly to the people who need what you offer
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Create better ads, content, and offers
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Make smarter decisions about pricing and partnerships
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Build predictable income and long-term growth
Want to Learn How to Identify Your Ideal Client?
Join us for our upcoming free webinar:
🎤 From Followers to Buyers: Know Your Market
📅 Wednesday, July 30 @ 6:00 PM EST
📍 Virtual Event (Hosted by IntiNova Consulting)
🔗 Register Here on Luma
✨ Whether you’re a solopreneur, side hustler, or service-based founder — this session will help you get clear and grow faster.
Let’s stop guessing and start growing.
📣 Want more insights like this?
Join our newsletter or follow @intinovaconsulting for upcoming workshops, leadership resources, and real talk for entrepreneurs.
This article was co-written by Gladys Muñoz, MPH, Founder & Chief Executive Officer, and Victoria Dobrzycki, MBA, Chief Marketing & Brand Officer at IntiNova Consulting Services.
