Client

Ananta Arora, MBA, MSBA

Co-Founder & Business Manager, Wavyrn
wavyrn.com · @WavyrnAudio

IntiNova Engagement

SheCreates Innovation Workshop

October 2024 · Lynn, MA
Industry: Audio Production / Multimedia

30+

Short films completed since founding

2 yrs

From launch to international clients

6+

Industries: film, TV, games, podcasts, live spaces & sonic branding

who we help

Why IntiNova Consulting Tells These Stories

One of the most persistent myths among small businesses is that consulting is only for large corporations: companies with deep pockets, internal strategy teams, and time to spare.

In reality, it’s the opposite.

Small business owners, startup founders, and creative entrepreneurs are often the ones navigating the most complex decisions — whilst having the fewest resources and lowest margin for error. They are the ones who need strategic support the most; and yet, the ones least likely to believe it’s available to them.

At IntiNova Consulting, I write these case studies to make the value of consulting visible and real — not in the abstract, but through the actual journeys of founders and business owners who took a step toward getting support.

Wavyrn’s story is one of those. Ananta came to SheCreates Innovation as a brand-new founder trying to bridge the gap between her education and her day-to-day reality. What she built from there is a testament to what becomes possible when knowledge meets the right support system.

Knowledge should not be gatekept. Strategy should not be out of reach. That is IntiNova’s mission — and these stories are the proof.

Gladys Muñoz — Founder, IntiNova Consulting

About the Business

Meet Wavyrn

Wavyrn is a full-service audio production studio offering music composition, sound design, voiceover casting, recording, and implementation for TV shows, films, video games, podcasts, live spaces, and sonic branding. Founded in 2024, the team is primarily made up of Berklee-trained composers and sound designers who built their careers in film and game scoring.

Their core proposition is simple: clients should not have to piece together a dozen vendors to produce great audio. Wavyrn does it all — from first note to final delivery.

Wavyrn is proudly queer-owned and minority-owned. They bring a deeply collaborative, community-forward approach to every project — from big-budget productions to award-winning student thesis films.

“We’re a one-stop shop. Rather than going to a composer, then a sound designer, then someone for implementation — you come to us and we handle all of it. A lot of people don’t know where to start. We do.”

— Ananta Arora, Co-Founder, Wavyrn

The Starting Point

A Brand-New Business, Finding Its Footing

When Ananta attended IntiNova Consulting’s SheCreates Innovation Workshop in October 2024, Wavyrn was just a few months old. The team had the talent — the years of collaborative experience, Berklee education, and a strong network of fellow creators — yet translating creative expertise into a real business strategy was a different challenge entirely.

Ananta, who holds an MBA from Suffolk University, had the academic background. But making these frameworks practical — and communicating them to co-founders and team members without formal business training — was something she was still working out.

She wasn’t alone in that. It’s one of the most common gaps IntiNova sees in early-stage founders: not a lack of intelligence or drive, but a gap between what they know in theory and what they can actually implement in the day-to-day.

“When I attended the workshop, we were still brand new. We were still figuring out who we were as a company.”

— Ananta Arora, Co-Founder, Wavyrn

The IntiNova Impact

SheCreates Innovation: Turning Knowledge Into Action

The SheCreates Innovation Workshop is designed for exactly this kind of moment: when a founder has the vision but needs a bridge between theory and execution.

For Ananta, the workshop delivered on two fronts: it helped her translate MBA-level business concepts into practical day-to-day applications, and it gave her a new language to help bring her team along on the journey.

What Ananta took away from SheCreates Innovation:

  • How to translate business strategy frameworks into language her whole team can understand and act on
  • A more approachable lens on operations, growth planning, and decision-making for non-MBA co-founders
  • The confidence to think bigger about what Wavyrn could become, and grow beyond their original scope
  • Connection with a community of women entrepreneurs navigating the same early-stage challenges

“I have stuff I learned in class — but how do I apply it to real life? And how do I take those concepts and explain them to someone who doesn’t have an MBA, like my team and my business partner? You explained it in a way that was really approachable. So I borrowed some of that and was able to pass it on to my team.”

— Ananta Arora, Co-Founder, Wavyrn

Growth Since the Workshop

Two Years In: A Business That Found Its Range

In less than two years, Wavyrn has delivered audio production for over 30 short films, multiple video games, podcasts, live spaces, theme parks, and sonic branding projects. What surprised the team most was how much range their skill set actually had.

The same expertise that powers a video game score can build a podcast theme song, an immersive theme park soundscape, or a brand’s entire sonic identity. Once they knew how to position that, the opportunities multiplied.

One Company, Everything Included

Rather than requiring clients to hire a composer, a sound designer, a voiceover director, and an editor separately, Wavyrn handles everything in-house. One relationship, one company, end-to-end oversight on delivery.

Investing in the Next Generation

Wavyrn works at flexible rates with student filmmakers and game developers — many of whom go on to win awards and become the next generation of industry talent. They don’t see it as charity; it’s a long-term investment.

A Clear Leadership Structure

Co-founder Marc Yu drives day-to-day audio operations. Ananta manages the big picture: licensing, budgeting, regulatory compliance, partnerships, and enterprise-level strategy. Everyone has a role to play.

Communication as a Core Value

All business decisions happen in group channels with all relevant parties present — no siloed conversations, no decisions made over DMs. Transparency is built into how they work, not added as an afterthought.

Global Reach

From Boston to Tokyo Game Show

Wavyrn’s international work has grown the way most great things do — organically. Years of studying alongside international students at Berklee and Suffolk gave the team a natural fluency for cross-cultural collaboration long before the company was founded. Now, when global opportunities come up, they don’t hesitate.

In 2024, Wavyrn attended Tokyo Game Show for the first time — connecting with up-and-coming game developers from Japan’s thriving indie scene. They’re planning to return this year. European clients are also in the pipeline.

Japan

Relationship-driven and close-knit. It’s not just about having a great portfolio — it’s about who you know and how you show up over time. Wavyrn learned that early.

Europe

Open and collaborative, with a pragmatic attitude toward using AI as a prototyping tool alongside human talent — a balance Wavyrn can work with.

Globally

Cultural fluency isn’t optional. Every country and culture has a different attitude toward intellectual property, the creative process, and communication styles. Being adaptable and transparent is what makes the work possible.

“You don’t say no to an opportunity just because you don’t feel ready yet. We’re comfortable working with projects from other countries. We’re not limiting ourselves to just what’s based in the U.S.”

— Ananta Arora, Co-Founder, Wavyrn

What’s next

Bigger Games, More Stages, More Impact

Today, Wavyrn is entering their most exciting phase yet. Multiple student thesis projects are wrapping up this spring and releasing throughout the summer — several with strong awards potential. The next thesis season already has projects lined up.

The team is actively pursuing AA game studio partnerships and larger-scale productions, while continuing to expand their conference presence both domestically and internationally.

 
  • Student thesis releases with awards potential throughout 2025
  • Actively pursuing partnerships with AA game studios
  • Returning to Tokyo Game Show and scouting new international conferences
  • Growing European client pipeline
  • Continuing to build a team and culture where queer creators, women, and people of color belong

“Just go for it. There are not enough queer, POC, and women entrepreneurs in this space. The gaming and creative industries are welcoming once you step in — they just look intimidating from the outside. The resources and communities are there. Success is very possible.”

— Ananta Arora, Co-Founder, Wavyrn

What’s next

Ready to Work Together?

Wavyrn is taking on new projects across film, TV, gaming, podcasts, and more. Visit their site to explore their portfolio, listen to their demo reel, and get in touch.

Website & Portfolio

wavyrn.com

Portfolio, testimonials, and demo reel available on the site.

Social Media

@WavyrnAudio

Instagram (most active) · X · Bluesky · Facebook · LinkedIn

Work with IntiNova

Your Business Has a Story Worth Telling — And a Strategy Worth Building

Whether you’re just starting out, navigating a growth phase, or trying to figure out your next move — IntiNova offers the strategic support and practical tools to help you move forward with confidence.

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